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Advertising with us

Advertising with us

 

Combined, The Wave and Swansea Sound are the Number 1 Radio Stations across all of South West Wales. Our listeners are loyal and love us for playing great music, keeping them entertained, informed and being part of their everyday local lives.

With Kev Johns on Swansea Sound, a station serving the local community for over 40 years and Badger and Claire on breakfast plus our media partnerships with The Swans and Ospreys, we’ve got it all covered. We serve the community too with our Cash for Kids appeal and campaigns such as Hear My Voice, helping to stamp out bullying. Use our powerful relationship with our audience to help build yours

 

The Wave and Swansea Sound are part of Wireless Group GB and have stayed true to the mission of delivering Live and Local radio across Great Britain.

Whilst the commercial radio industry has seen huge consolidation to a more Regional and National strategy, Wireless Group GB remains one of the biggest groups offering truly LOCAL radio with minimal networked programmes.

This passion for truly local radio means that we can deliver an audience for you that are engaged, entertained and have a stronger emotional connection with their Wireless Group GB Local station.

The Wave and Swansea Sound are really do Get Local.

Read ahead about what we can offer you...

Airtime

The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.

Creative

Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.

Promotions

We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.

Sponsorships

Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.

Digital

Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Our digital products range from display advertising to online feature pages and thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

*Google benchmark tools Jul 2015 ave CTR 0.07%

Interested?

Get in touch now

Our clients love our stations. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

 

Find out why our clients love what we do

New on Signal 1

"The support we've had from The Wave's SPI team has been excellent. I love the online activity they have created for our legal services... and since we've been sponsoring daytime on The Wave, we've been overwhelmed by the response!"

Peter- Peter Lynn Solicitors

"We approached The Wave to help us promote our wedding open day. The advert was so successful, we had a record number of visitors through the door resulting in 10 couples booking the Ashburnham for their wedding. We were overwhelmed by the response and we will be definitely contacting The Wave again to promote our next event."

Jerry- Ashburham Hotel

Meet your commercial team

We have a team of talented, creative people at The Wave and Swansea Sound and here are a selection of people who may work on your marketing brief.

Sean Tighe
Sales Director

With over 25 years of radio experience with a wealth of knowledge of the programming and sales operations, Sean has been Sales Director since October 2015. He came to the radio station on work experience when he was 17 and as they say, the rest is history. Sean has overall responsibility for the team of highly focused Account Managers, Creative Writers and SPI specialists.

Steve Barnes
Content Controller

Steve has been at The Wave and Swansea Sound for over 25 years and has worked his way up from presenter to Senior Programmer in Wireless Group GB. Steve works with both presenting teams to makes sure that they deliver for our huge audience and keep up with compelling and entertaining radio. He also works at a group level to ensure that our music reflects our listeners.

Client Management Team

This is the client management team of Account Managers at The Wave and Swansea Sound. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.

SPI

This is the specialist SPI team at The Wave and Swansea Sound. Working closely with Steve and his team of presenters; they design powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. These guys really do know how to bring radio to life.

Creative

Creative writer Rhydd Wilson will work magic in scripts, words, music, sound effects, and is key in making your message really stand out on air. If you want mind blowing, ear-pricking, creative commercials for your campaign, then he loves thinking differently to really make you stand out.

Digital

Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

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