Business district images on hoardings around Oceana site
Pedestrians now have the chance to take a glimpse into Kingsway's future.
Hoardings outside the demolished former Oceana site include images that show how the street could look once its transformation into an employment district is finished.
Also included on the hoardings is artwork related to the council's shortlisted bid for UK City of Culture 2021 status.
Funded by Swansea Council, a European Regional Development Fund grant and City Deal money from the UK Government, £12.7m regeneration plans for Kinsgway include office developments that would open up thousands of jobs and boost spending in city centre businesses.
A digital district benefiting from world class digital infrastructure is also planned, as well as better links with areas including Oxford Street and Castle Square.
Swansea Council leader Rob Stewart said: "These images show the kind of green, high-tech, pedestrian-friendly environment we have in mind for Kingsway in future, although no final decisions have been made on the scheme's shape and form.
"We know that far fewer people now live and work in Swansea city centre when compared to other cities of a similar size, so we need to redress that balance not just to open up more jobs for local people, but also to generate the footfall our city centre businesses need to thrive.
"With the city centre's nightlife having migrated to Wind Street and Uplands, there's an opportunity to transform Kingsway into a living and working area to help realise our goals for the benefit of local people. This is why an office development for tech businesses is planned for the Oceana site, complementing other building refurbishments in the area."
Preparations to improve Kingsway's landscape will soon start on site, with the main works programme starting in the spring. This will include the return of two-way traffic on Kingsway later in 2018.
"We know we have to considerably improve Kingsway's look and feel if we're to attract major employers there and create an environment where enterprising young business talent can flourish," said Councillor Stewart.
"That's why the metro track will soon be removed as we pave the way for the return of two-way traffic, with many other environmental improvements to follow over the next 18 months or so as well."