Time To Rethink Fast Fashion Habit! 

Fleur East wearing Jayne Pierson leather jacket - who styled her for this fashion shoot - Jayne is centre

Welsh designer Jayne Pierson is calling for more to be done to make the fashion industry more sustainable.

Britain reportedly buys more clothes per person than any other European country.

And Jayne who runs her business from her design studio in Pembrey and office in London thinks throwaway fashion is damaging our environment. She wants to see a ban on burning unsold stock.

That's one of the suggestions being put forward by the environmental audit committee as it looks at the issue.

Jayne has worked with the likes of Vivienne Westwood and Katharine Hamnett whose labels have always looked for the most sustainable option. That's an ethos followed by Jayne Pierson from the very start of her career.

When she was a fashion student she was recognised for her efforts. During Graduate Fashion Week 2008 the designer was nominated for The Ecological Design Award. She told us:  "It was the first year they did that award. I was really lucky to be presented with that as I was given a wonderful platform to be able to speak more about being mindful and sustainability and considering the impact fashion has on the environment. It was 2008 and the start of my label so I was really lucky to have that and as a sort of initial platform to project the brand - and the rest of my career in fashion on that. All of that came about from my initial thesis and research with Katharine Hamnett when she started looking at the impact of fashion on the environment."  

LISTEN to full interview here:

Jayne who is an ambassador for the children's charity Dreams and Wishes has been nominated for the Entrepreneur of the Year Award at the first annual ‘Celebrating Female Entrepreneurship in Wales 2019.’ 

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