Tesco to launch BRAND NEW supermarket brand.

For years Lidl and Aldi have been eating away at the profit margins of our bif four supermarkets.  Now it appears that Tesco wants to bite back.

Plans are afoot to launch a new discount brand supermarket.  It'd be known as 'Jacks', named after Jack Cohen (Tesco's founder).  The pricing structure would be more in line with Lidl and Aldi, rather than those found in a Tesco store.

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